Best Buy Pitch
Building the case for NexiGo's biggest big box retail partnership
Year
2024
Summary
NexiGo was an online-first brand with almost no presence in brick-and-mortar retail. I built the research, materials, and pitch deck that changed that.
Company
NexiGo
Best Buy Pitch
Building the case for NexiGo's biggest big box retail partnership
Year
2024
Summary
NexiGo was an online-first brand with almost no presence in brick-and-mortar retail. I built the research, materials, and pitch deck that changed that.
Company
NexiGo
Online projector brand wants to break into big box retail
NexiGo was an online-first brand looking to break into brick-and-mortar retail with Best Buy, and to do this they needed a strong pitch.
Building the pitch presentation was a close collaboration between me, the product manager who presented the final materials, and a Best Buy consultant who provided us with valuable feedback along the way.
NexiGo was an online-first brand looking to break into brick-and-mortar retail with Best Buy, and to do this they needed a strong pitch.
Building the pitch presentation was a close collaboration between me, the product manager who presented the final materials, and a Best Buy consultant who provided us with valuable feedback along the way.
My contribution
I prepared all presentation materials, which involved…
I prepared all presentation materials, which involved…
Conducting competitive research
Gathering visual assets
Preparing a presentation
Conducting competitive research
Gathering visual assets
Preparing a presentation
The presentation was a success
The final presentation landed NexiGo products in Best Buy's catalog. You can view the presentation here, or keep scrolling to see more about the discovery process.
The final presentation landed NexiGo products in Best Buy's catalog. You can view the presentation here, or keep scrolling to see more about the discovery process.
Research Process
I set out to answer three research questions:
I set out to answer three research questions:
• Which brands were on display in-store?
• How did NexiGo products stack up to the competition?
• Who could give us a testimonial?
• Which brands were on display in-store?
• How did NexiGo products stack up to the competition?
• Who could give us a testimonial?
Building a competitive analysis
First, I coordinated with four teammates. Each of us visited a different Best Buy location to photograph projector displays and document shelf placement.
First, I coordinated with four teammates. Each of us visited a different Best Buy location to photograph projector displays and document shelf placement.
From this, we reached the following insights: our biggest competitors from the online marketplace (Hisense, XGIMI, BenQ) weren't actually getting displayed on shelves.
The only brand on display was Epson, which is considered a legacy brand, geared more towards professional applications than home entertainment.
In order to compete with other home entertainment projector brands, we needed to build our strategy from an online-first angle.
From this, we reached the following insights: our biggest competitors from the online marketplace (Hisense, XGIMI, BenQ) weren't actually getting displayed on shelves.
The only brand on display was Epson, which is considered a legacy brand, geared more towards professional applications than home entertainment.
In order to compete with other home entertainment projector brands, we needed to build our strategy from an online-first angle.
Shifting research to the online marketplace
Since NexiGo projectors were more comparable to other projectors sold online, I shifted my approach and began gathering data from Best Buy's online storefront.
Since NexiGo projectors were more comparable to other projectors sold online, I shifted my approach and began gathering data from Best Buy's online storefront.
I then synthesized this data into competitive analysis tables for the final presentation.
I then synthesized this data into competitive analysis tables for the final presentation.
Building social proof through testimonials
Next, I needed to find testimonials from a variety of trusted sources:
Next, I needed to find testimonials from a variety of trusted sources:
Amazon reviews from actual customers
Quotes from influencers, independent reviewers, and media outlets
Product placement at Microcenter, a smaller consumer technology chain store that already carried NexiGo products
Amazon reviews from actual customers
Quotes from influencers, independent reviewers, and media outlets
Product placement at Microcenter, a smaller consumer technology chain store that already carried NexiGo products
Microcenter required creative problem solving
Out of all the testimonials I included, the hardest to find were pictures from Microcenter. There were no Microcenter locations in the state, and we didn't have the budget to fly out to visit the locations in person.
Given the added value of Microcenter product placement, this required a creative workaround.
I discovered that many Microcenter locations were so big that they actually had 3D image maps on Google Street View. I clicked through 6 different locations to find a variety of NexiGo products from multiple product lines, and added screenshots to the final presentation.
Out of all the testimonials I included, the hardest to find were pictures from Microcenter. There were no Microcenter locations in the state, and we didn't have the budget to fly out to visit the locations in person.
Given the added value of Microcenter product placement, this required a creative workaround.
I discovered that many Microcenter locations were so big that they actually had 3D image maps on Google Street View. I clicked through 6 different locations to find a variety of NexiGo products from multiple product lines, and added screenshots to the final presentation.
Deliverables
Here's a closer look at the presentation and supporting materials I prepared for the pitch.
Here's a closer look at the presentation and supporting materials I prepared for the pitch.
Selections from the presentation
The presentation was the primary deliverable.
The presentation was the primary deliverable.
Leading with our product range gave reviewers immediate context for the competitive analysis that followed.
This slide made the case that NexiGo was more than a product; it was a brand with an engaged community and a dedicated team behind it.
This slide made the case that NexiGo was more than a product; it was a brand with an engaged community and a dedicated team behind it.
This slide addressed the partnership value proposition directly: why carrying NexiGo was good for Best Buy, not just for us.
This slide addressed the partnership value proposition directly: why carrying NexiGo was good for Best Buy, not just for us.
Supplemental visuals
As an additional visual aid, I created this roadmap for upcoming projector releases.
As an additional visual aid, I created this roadmap for upcoming projector releases.
I also created these product datasheets. I made a simpler version first, got feedback that Best Buy wanted more technical depth, and revised accordingly.
I also created these product datasheets. I made a simpler version first, got feedback that Best Buy wanted more technical depth, and revised accordingly.
Iteration 1
Iteration 2
Outcome
NexiGo went from an online-only brand to a Best Buy partner. Products are now available on Best Buy's online storefront, with in-store placement as the natural next step. For a brand that had built its entire customer base through Amazon and its own website, this represented a meaningful expansion into a new retail channel.
NexiGo went from an online-only brand to a Best Buy partner. Products are now available on Best Buy's online storefront, with in-store placement as the natural next step. For a brand that had built its entire customer base through Amazon and its own website, this represented a meaningful expansion into a new retail channel.